About PLJ Prime Realty
We started with a flat that could not be registered.
In 2017 our founder paid a booking amount on an apartment whose title turned out to be in dispute. It took three years to get the money back. PLJ exists so that it does not happen to you.
Our story
A property site built by people who read the documents first.
Most property portals compete on how many listings they carry. We opened in Pune in 2019 with eleven, each one reviewed by a law firm that had no stake in the sale.
Seven years on we work across four cities with four partner firms. The rule has not changed: a project is listed only after counsel signs, and the report is available to any buyer who asks.
We turn away more than a third of what builders submit. The builders who stay tell us that is exactly why they list here.
- of inventory legally verified
- ₹4,200 Cr
- projects reviewed by partner counsel
- 312
- of submissions turned away
- 38%
- average time to complete a review
- 21 days
Principles
Four rules we do not bend.
Fewer listings, fully checked
We would rather show you 40 projects we can stand behind than 4,000 we have never opened a file on.
Lawyers who can say no
Partner firms are paid the same fee for a rejection as for an approval. More than a third of submissions do not pass.
Advisors without commission
Our advisors are salaried. Their job is to answer your questions, including whether you should wait.
The report is yours to read
Every verified listing has a signed legal opinion behind it. Ask and we send it, observations and all.
Leadership
The people accountable for the badge.
Priya L. Joshi
Founder & Managing Director
Fifteen years in real estate finance. Started PLJ after her own flat purchase stalled on a disputed title.
Arvind Menon
Head of Legal Standards
Former property litigator. Wrote the 42-item checklist and audits every partner firm's reports.
Sneha Reddy
Head of Buyer Advisory
Leads a salaried team of advisors across four cities. No one on her team earns commission.
Kabir Anand
Head of Builder Partnerships
Spent a decade on the developer side. Tells builders plainly when a project will not pass.
See a verified home this weekend.
Tell us the city and budget. A salaried advisor will shortlist projects and arrange the visits, with the legal reports in hand.